The world would be a better place if there were more bums on saddles. Less pollution, less congestion, less obesity, more community events, more friendship groups and safer roads. Cycling is no longer a niche sport, reserved for the exclusive few and why should it be? If you sometimes find yourself facing blank looks as you regale your colleagues with your latest riding antics, or if you are wondering how to be a better person in general, why don’t you do something good for the world and get a friend into cycling?
Our sport can be intimidating on the outside, there is a lot of expensive kit, and everyone in the know seems to know. It can seem like one big, impenetrable club, although we all know it’s not like that.